... two entrepreneurs from Berlin are responsible for this weird effect: Marian Gläser and Patrick Kern have developed a freeware where you can upload your last group selfies, for example. You will get back a photo file on which your mouths, eyebrows, and noses are arranged slightly differently than before. Potential for the next party cracker!
One of the products from "Brighter AI Technologies", the company of Marian Gläser and Patrick Kern, has a serious background and can save lives in case of doubt: The minimal falsification of the mouth, nose, etc means that photos of demonstrations, for example, can be uploaded more safely to social media. If the originals were published, it would be possible to track people with the help of facial recognition and artificial intelligence. In autocratic states, in particular, this can lead to life-threatening situations. You can try the freeware here.
The technology behind this tool is mainly used by “Brighter AI” for business customers – Deutsche Bahn, for example, uses this technology to evaluate video data without violating the General Data Protection Regulation.
How can we use technology to our advantage? This is a question that worries Victor Riparbelli, head of the company "Synthesia". His product enables creatives, media professionals, and companies of all sizes to produce professional-looking films for a small budget. Expensive actors and elaborate makeup and wardrobe are no longer required: This is made possible by virtual avatars, who present products and guide you through locations.
Saving lives and making professional film productions affordable: These two examples are only a fraction of the possibilities of using the technology behind deepfakes for a good cause. In the discourse on synthetic media, it is important not to forget this perspective. If you want to hear more about "Deepfakes for good", we recommend our podcast.
